Privacy policy

Your privacy is our top priority. Your trust in our products, services and people is one of our key concerns. To provide you with the best possible experience, we are focused on continuous improvement for everything we do. In order to achieve this, we will collect, use, transfer and store your data. You deserve to be informed in the most transparent way about how we treat and protect this data. Please take a few moments to read our Privacy Policy and don't hesitate to contact us if you have any questions or concerns.

Using data to improve your experience
It makes you feel welcome

When you visit our website, our dealers or interact with us in another way, we ask you to give us basic personal information, such as your name, phone number, e-mail and/or address. This helps us to personalise our services as much as possible.

It makes your life easier

We keep your contact details at hand, so we can recognise you next time. This way, you will only need to provide your details once. This also allows us to make it easier and faster for you to find what you are looking for next time you visit us.

It makes your experience more interesting

We can match your interests with products and services from Toyota partners. As a result, we can filter out those things that do not match your interests and lead you directly to the more relevant and exciting things.

It makes us better

The better we understand your needs, the better we can meet them with our products and services. Based on your interests and preferences, we are dedicated to continuously improve our offer.

By accepting the provisions of our full privacy statement you are consenting to us processing your personal data in the ways set out in that policy. If you wish for us not to contact you please amend your preferences on the My Settings page.


Toyota respects your privacy. This Privacy Policy sets out how we might use the data that you supply to us when you use the MyToyota site. Please read the following to understand our practices regarding your personal information and how we will treat it. By visiting you are accepting and consenting to the terms of use and the practices set out in this policy.

For the purposes of the Data Protection Act 1998 the data controllers are Toyota (GB) PLC (registered office address Great Burgh, Burgh Heath, Epsom, Surrey KT18 5UX) ("TGB") and Toyota Motor Europe SA/NV (registered office address Avenue du Bourget 60, 1140 Brussels, Belgium) ("TME").

My Rewards is managed by The Marketing Lounge Partnership (MLP) on behalf of Toyota (GB) PLC to provide online access to certain benefits and services for customers and employees.

The Toyota Group & Our Sales Network

This Policy applies to any personal data collected, held or processed by or on behalf of TGB and its parent company TME. As part of making you aware of offers and services that might be of interest to you we may also share your data with other Toyota group companies, including without limitation Toyota Financial Services (UK) PLC and Toyota Insurance Management Limited and other external agents and service providers as outlined below.

In addition to these companies we may share your information with members of our network of sales and servicing centres. These centres are run by independent companies (i.e. not owned by Toyota) but your information will never be used or shared by them for any purpose other than delivering a service provided on behalf of the Toyota group.

Personal data to be collected on this website

We may collect and process the following data about you:

(a) Information you provide to us
You may give us information about you by creating a MyToyota account, filling in forms on this site or by corresponding with us or our agents by phone, e-mail, social media or otherwise. This includes information you provide when you make any request using this site (e.g. to be kept informed of Toyota services or products) or when you report a problem with our site.

The information you give us may include your name, address, e-mail address, phone number, information about your Toyota vehicle, information about your lifestyle or household and any sound or image files that you may upload to this site. For certain requests we may also ask you to provide the details of your nearest postal town so that we able to pass your request to your nearest Toyota Centre. We will not collect any sensitive personal data from you via this website.

(b) Information we collect about you
This website uses server logs which record your interactions with this website in terms of the webpages you visit by reference to your computer's internet protocol address at the time. The automatic processes that we use to collect information include cookies, log-files and wi-fi access point beacons. We may use the data generated by these logs to analyse site usage and to investigate any site performance issues

In addition to this we may also log certain electronic data location (such as GSM or GPS). We will only collect any location information after obtaining your consent.

We do not use any automatically collected data to identify individual internet users unless we believe they may be involved in unlawful, malicious or offensive conduct

(c) Information we receive from other sources
We work closely with certain third parties, including authorised Toyota sales centres, other Toyota group companies, carefully selected business partners, sub-contractors in technical services, analytics providers and search information providers and may receive information about you from them.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a better experience when you browse our website and also allows us to make improvements to our site. We do not use first party cookies to collect personal data from which you can be identified as a named individual.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy

Use of personal data collected on this website

We only use the personal data that you supply to us for the following purposes:

(a) To fulfil a request you make of us through this website, e.g. to provide you with a particular product, service or information that you have requested. or when you redeem an offer from My Rewards. Please note that certain requests may be fulfilled using your local dealer.
(b) To contact you with information about other Toyota products and services if you wish for us to do so.
(c) To contact you if you have a query in regards to an offer on My Rewards, sometimes we may need to pass your details to the partner for them to contact you directly;
(d) To contact you if we experience problems in fulfilling one of your requests.
(e) For technical use and your safety and security (e.g. to allow us to record your car's maintenance and to inform you about any technical issues relating to vehicle safety).
(f) For advertising, marketing and public relations purposes, including advertising and marketing Toyota's business and activities, studying of consumer preferences, and promoting public relations in connection with Toyota's business and activities.
(g) Should you consent to it, for location tracking using your location data (e.g. to provide you information in relation to journey planning or locating your nearest Toyota Centre).
(h) Where information was collected with your permission as part of a survey, for purposes connected with that survey.
(i) For marketing research, data analysis and troubleshooting. Where we are using any data for analytics, we will only use that data to observe trends and it will not be used in a way that could identify any particular individual.
(j) To allow you to participate in our loyalty rewards scheme and any other interactive features of our service when you choose to do so.
(k) To repair and improve this site or ensure that the content on our site is presented in the most effective manner.
(l) As part of our efforts to keep this site safe and secure.
(m) To detect or prevent unlawful, malicious or offensive activity.
(n) To comply with an order of a Court of Law or regulatory body.

Please be aware that we may screen internet protocol and email addresses to prevent this site being used to forward unsolicited electronic communications.

If you opt to receive information using a certain method of communication only (e.g. by text or email only) then we will remove or suppress any data that relates to any other form of communication. You may opt out of receiving any further communications from us at any time by changing your user settings of using the "unsubscribe" function included in our communications.

Disclosure of your Information

We may share your personal information with certain affiliate organisations, including our dealer network and our loyalty rewards service agent and other external service providers to allow them to fulfil specific requests made by you, and other companies in the Toyota Group and partners of My Rewards so they can respond directly to you in the event of any queries. Your personal data will never be sold to any party and it will not be provided to any individual or organisation outside of the Toyota Group, its agents, affiliated companies or sales network. We will not use your personal data for any purpose that we have not previously disclosed to you

(a) Use of data processors
We may use agencies to fulfil your requests, to track activity on our website and perform data analytics or site optimisation. All agents that we use are required to keep your personal data secure and to process (i.e. to store, handle and, if needs be, erase) it in accordance with our instructions. Your personal data will not be used for any purpose that you have not previously been made aware of.

We will not collect any sensitive personal data from you via this website.

(b) Sharing of data
When you make certain requests about Toyota products or services via this site, we may pass your name and contact information to your nearest official Toyota dealer (or the official Toyota dealer of your choice) so that they can process your request. We identify your nearest dealer by electronically searching against the postcode or address that you provide to us.

All of our approved dealers are independent groups or companies. They are instructed that they must have appropriate data security safeguards in place and that they must not use any data for any purpose outside of the specific request that we have received. The dealer concerned may separately ask you to provide your name and contact information for other marketing activities.

Keeping your information secure

We will ensure that appropriate technical and organisational security measures are taken to protect your personal information from misuse, destruction and accidental loss or disclosure. If we engage an external party to provide us with services that involve the processing of your data we will make sure that they have appropriate security measures in place and only process your information in the way that we have authorised them to.

The transmission of information via the internet can never be guaranteed to be completely secure. While we will do our best to protect your personal data, we cannot absolutely guarantee the security of any data transmitted to our site. Any transmission of data is made at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

Keeping your information up-to-date

It is important for us to maintain accurate and up to date records of your Personal Data. Please keep your personal information updated on the MyToyota site or by contacting us as set out below. We will regularly review the data that we hold about you and will take reasonable steps to make sure that any inaccurate or out-of-date data is deleted, destroyed or amended accordingly.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). If this happens then your data must, by law, be subject to a similar level of security as that applied in the United Kingdom. By submitting your personal data, you agree to this transfer, storing or processing. We take all steps reasonably necessary to ensure that your data is kept securely and treated in accordance with this privacy policy and all applicable laws.

Links to third party websites

This website may contain links to and from other websites (e.g. external social media sites). The partners featured within My Rewards have been chosen for their trusted reputation and quality of service, however, any transaction you make with them is between you and the partner. Unless we own such websites, we accept no responsibility for the way in which they process your personal data. You are recommended to check the privacy policy of each website before you submit any personal data to it.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will inform you before collecting your data if we intend to use your data for such purposes. You can exercise your right to prevent such processing by selecting the appropriate boxes on the forms we use to collect your data.

You may withdraw your consent to the continued processing of the personal data that you have supplied to us on this website at any time by changing your user settings, using the unsubscribe function included in all of our marketing materials and preferences contacting us at:

Toyota (GB) PLC, PO Box 814, Portsmouth, PO6 9AY; or

If you withdraw your consent to us using the personal data that you have provided to us through this website then we will suppress such data from our databases and instruct any affiliate or agency that has access to your data to do likewise. If you withdraw your consent to us processing your personal data we shall not be obliged to fulfil any outstanding request that you have made through this website.

Access to your information

You can write to us at any time to obtain a copy of the information that we hold about you. You can do this by writing to:

Legal & Compliance
Toyota (GB) PLC
Great Burgh
Burgh Heath
KT18 5UX

Any access request may be subject to a fee of  10 to cover the costs of providing you with details of the information that we hold about you.

Should you have any other queries or concerns about this policy or the data that we hold about you please write to the address above.

Changes to our privacy policy

You should note that we may change this privacy policy without notice. Please check back frequently to see any updates or changes made to this statement.

Our E-Privacy policy

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